WELCOME TO MY PAGE

Hello, my name is Clifford Taylor IV. I am a University of Florida graphic design major alum from Charlotte, North Carolina with a passion for branding and sports design, looking to enhance my design skills by making the world more fun one creation at a time.

MY WORK

Among the 5+ years of graphic design experience, my work at the University of Florida has evolved my process, and expanded my horizons on different styles. From branding to video animations, to web designs, my work has expanded tremendously since I enrolled in 2017 and continue to try to enhance my design skills every single day.

My Work

The Beginning

This graphic solely focuses on the beginning of my UF journey and reflects personally on my hometown of Charlotte based on the color scheme as a gratitude piece to everyone from all corners back home for helping me push and break all barriers to help me live my childhood dream.

Earth, Wind & Fire - Now, Then & Forever

For this project, I had to redesign an album cover and I chose Earth, Wind & Fire's most recent work, Now, Then & Forever. During the process, I constructed vinyl designs, programs, souvenirs, etc.

Ombi Group, LLC Draft Luncheon

This year, I was asked by my Wilsom internship mentor to develop branding for the Ombi Group's Annual Draft Luncheon.

Just A Kid From Charlotte

This digital design is a tribute to my hometown of Charlotte. I wanted to show that through and through I’m a native of the city as well as a little bit of our northern tradition in the southwestern parts of town that is graffiti.

The Gator Good Foundation Branding

Over the summer, I had the opportunity to construct a brand identity for the local Gator Good Foundation.

Faithful Beyond the Trenches

This digital image is inspired by the last few years of my athletic life as well as obstacles I faced in terms of family and faith. From suffering three major injuries that really put my career on a stressful hold, I really wanted to express my road to recovery.

Caron (Branding)

This logo and typeface was made in honor of my twin brother, Caron, who passed away two days after we were born. I chose to design wings to show that no matter what obstacles I face in life, he will always be there with me. Rest in Peace Caron Taylor.

Winehouse

This rotoscoping piece represents the physical impact of alcohol poisoning/overdose. An average of 6 people every day lose their life to this poisoning and I visually wanted to show the impact that it can have on your body, essentially your heart.

Fight The Power Netflix Startup Design

This Netflix poster was designed to document rap group Public Enemy and their success leading up to now. Fight the Power is their most popular song so I wanted to use that title to drive some of the audience to click on that series.

Illumination

This album cover design is a future album for my music alter ego, OTC. The tropical vibe color scheme was inspired by the beautiful atmosphere of South Florida and this really sheds a hopeful light on the future.

Coffee & Comedy

This class project focused on a fictional event that would take place at a local coffee shop dedicated to the late Kobe Bryant. This design consisted of a website and app with information on the event and how to RSVP.

Voices

Voices is a piece based on a personal metaphor that “life without a cell phone is life in an insane asylum”. This focuses solely on the idea of social media and how often times it tends to take over the life of people and sometimes lose their true identity.

Washington Football Team Rebrand

This project was a rebranding for the NFL team, the Washington Football Team. As they continue to look for an identity, I wanted to give a potential concept and new name for the franchise, the Washington Flight.

FLORIDA GATORS

During my time as a walk-on tight end for the Florida Gators (2019-2021), I wanted to create designs that speak volumes on the Orange & Blue as well as my experiences being on the team. Whether it's designing work books or posters for game day, I wanted to show my passion and gratitude for being able to don those colors on Saturdays in the Swamp.

Florida Gators

SKILLS

BRANDING

Creating strong visual appeal is essential, and my Image Design services can play an integral role in successfully promoting every business.

TYPOGRAPHY DESIGN

I understand the importance of creating a lasting visual impact. My Typography Design services are fully customizable to suit my clients’ needs, allowing me to create the perfect message, from the smallest details on up.

GRAPHIC DESIGN

When it comes to leaving a lasting impression, it’s vital to use the right combination to create a stylish and visually appealing design. I work hard to ensure my clients get the attention they deserve.

INSTAGRAM

CONTACT ME

7810 Topanga Canyon Blvd, Canoga Park, CA 91304

cliffordtayloriv34@gmail.com

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